Van Bortel Subaru of Rochester

Where kindness comes standard.

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    Build Your Own Subaru

    Building your own Subaru is easy with Van Bortel

    Build Your Own

    Subaru Love Promise

    We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.

    Our Love Promise

    Why choose us?

    Exceptional Customer Service

    Trade-In Appraisal

    Online Purchase

    Kindness Comes Standard at Van Bortel Subaru of Rochester

    At Van Bortel Subaru of Rochester, we are proud to support our neighbors and friends by providing quality vehicle sales, financing, service, and parts resources. Since our humble beginnings in 1991, Kitty Van Bortel and the team at Van Bortel Subaru of Rochester have continued to uphold the Subaru Love Promise, supporting charitable causes and maintaining a commitment to customers throughout New York. Our local dealership was recognized by Subaru as a 2024 Customer & Community Commitment Award winner, J.D. Power as a 2023 Dealer of Excellence, and recently a Rochester Community's Choice Award winner. We are here to ensure your dealership experience is as enjoyable and informative as possible.

    New Subaru and Used Car Options at our Subaru Dealer

    Whether you're interested in the adventure-ready Subaru Forester or Subaru Crosstrek or considering a sporty Subaru WRX, the team at Van Bortel Subaru of Rochester is happy to help shoppers find the ideal vehicle for their daily excursions and weekend adventures with impressive Subaru lease specials. We're proud to offer a rotating selection of new Subaru vehicles that highlight long-lasting quality, modern connectivity, and top-tier capability, so you can make the most of your time behind the wheel. If you can't find your match in our inventory, we can help by locating your perfect Subaru through our dealership network or placing a custom order directly from Subaru. 

    In addition, we understand that drivers in our area have different needs and preferences, which is why our rotating selection of used cars in Rochester offers various makes and models, ranging from like-new Certified Pre-Owned Subaru to budget-friendly cars. 


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     Woman standing next to the driver's side door of a Subaru

    Friendly Financing Professionals

    Our New York Subaru dealership is proud to help drivers of all backgrounds finance or lease the vehicle of their dreams. From determining what your vehicle trade-in value is to finding out whether financing or leasing better suits your monthly budget, our finance professionals can help you develop a plan that leaves you smiling. 

    We also offer unique programs to Subaru owners, like the Subaru Guaranteed Trade-in Program, which provides the highest possible trade-in value for qualifying Subaru models when you decide to purchase a new later-model-year Subaru vehicle, or the Subaru Trade Up Advantage® Program, which allows you to upgrade to a brand-new Subaru with a personalized offer.

    Plus, we're proud to support shoppers by offering vehicle specials, manufacturer-backed incentives, and Subaru Added Security Vehicle Service Agreements that allow you to receive added peace of mind during the purchase process and throughout your ownership adventure.

    Subaru Service and Parts in Rochester

    Scheduled maintenance is essential to maintaining the comfort, performance, safety, and reliability of your Subaru vehicle, which is why Van Bortel Subaru of Rochester is proud to provide complete care for your ride. From general maintenance to in-depth repairs, our factory-trained technicians deliver service you can trust by utilizing Genuine Subaru Parts and Accessories. Plus, our Subaru Express Service advisors can help you receive appointment-free oil changes, tire rotations, and multi-point inspections so you can keep your vehicle running smoothly.

    And when you visit our Subaru Service Center, you can utilize other services and amenities, including loaner vehicles, shuttle transportation, complimentary coffee, express check-out, and more. 

     Man with safety goggles inspecting inside a red Subaru with a small flashlight
    1. Van Bortel Subaru of Rochester

      4211 W Henrietta Rd.
      Rochester, NY 14623

      • Sales: 585-924-9967
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    Get in Touch

    • Contact our Sales Department at: 585-924-9967
    • Monday9:00 AM - 7:00 PM
    • Tuesday9:00 AM - 7:00 PM
    • Wednesday9:00 AM - 7:00 PM
    • Thursday9:00 AM - 7:00 PM
    • Friday9:00 AM - 6:00 PM
    • Saturday9:00 AM - 5:00 PM
    • SundayClosed