Support causes you love when you choose a Subaru.

During the 2025 Subaru Share the Love® Event, get a great vehicle and support a great cause. Purchase or lease a new Subaru between November 20, 2025, and January 2, 2026, and Subaru and its retailers will donate a minimum of $300 to charity. By the end of this, our 18th year, Subaru and its participating retailers will have donated more than $350 million to charity.

Get a great vehicle and support a great cause. With every new Subaru purchased or leased, Subaru will donate $250 to your choice of charities*. Van Bortel Subaru of Rochester will also donate a minimum of $75 in total between Breast Cancer Coalition of Rochester and IAC Kids here in our community for each sold or leased vehicle. Additionally, for every Subaru vehicle routine service visit during the Subaru Share the Love Event, Van Bortel Subaru of Rochester will donate $5 to our hometown charities. November 20 through January 2.

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We’re committed to supporting our community by helping these local organizations:

Each year, the Breast Cancer Coalition hosts ACTober Gala, an event recognizing our community of breast and gynecologic cancer survivors, their care providers and advocates. Kitty VanBortel is pictured here with Coalition supporters.

Breast Cancer Coalition of Rochester

To serve people affected by breast and gynecologic cancers.

Impact to Date: Over 27 years of impact.

bccr.org/Choose This Charity

Every year we honor and pay tribute to those who have been touched by a diagnosis of breast or gynecologic cancer. These individuals are a representation of those we serve with breast and gynecologic cancers. Impact

Young cancer patient, Mateo, posing for a photo. Support from Subaru has allowed Mateo's mom to stay home from work to care for Mateo during his treatments. Impact

IAC Kids

Providing financial support to families facing childhood illness.

Impact to Date: Helped over 275 families.

iackids.org Choose This Charity

More than 2,700 hometown charities supported.

Subaru Share the Love Event volunteers loading donation boxes into the trunk of a Subaru.

Meet the national charities supported by Subaru and our retailers.

More than 142,000 animals supported by Subaru.

Subaru is the largest corporate donor to the ASPCA^®.

For more than 150 years, the ASPCA has been on the frontlines to save, transform, and protect millions of lives in the fight against animal cruelty, revolutionizing the way society cares for animals.

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Woman in ASPCA shirt sitting and smiling at dog.

More than 3,900 wishes granted by Subaru and its retailers.

Subaru is the largest automotive donor to Make-A-Wish^®.

Make-A-Wish creates life-changing wishes for children with critical illnesses. Research shows that granting wishes can improve children’s quality of life and produce better health outcomes.

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