Why is Van Bortel Subaru Rochester NY the Go-To Spot for Pittsford NY, West Henrietta, Honeoye Falls, Henrietta NY and Geneseo NY Drivers Seeking a New or Used Subaru Vehicle?

It could be our varied and accommodating selection of new Subaru models, including the much-loved Subaru Forester, Subaru Outback, Subaru Crosstrek, Subaru Impreza, and Subaru Legacy. Perhaps it's our equally vast range of high-quality, Van Bortel Subaru Rochester NY-approved used cars.

It may also very well be the Subaru financing offers available to customers who shop with Van Bortel Subaru of Rochester. With these auto loan and Subaru lease options, shoppers feel at ease, worry-free, and extra satisfied with their purchase.

Van Bortel Subaru isn't only a place for those in the market for a new Subaru car. We're also the go-to spot for those already behind the wheel. Customers find our car service and maintenance center, also located in Rochester, New York, both convenient and competent.

It doesn't stop there-- Van Bortel Subaru of Rochester also host an array of services to personalize or enhance your Subaru driving experience. Just ask our onsite auto parts and accessories department what we mean.

Van Bortel Subaru of Rochester, is your premier retailer of new and used Subaru vehicles. Our dedicated sales staff and top-trained technicians are here to make your auto shopping experience fun, easy and financially advantageous. Please utilize our various online resources and allow our excellent network of people to put you in your ideal Subaru vehicle or the pre-owned car, truck, or SUV of your dreams today!

Still not clear about why so many trust Van Bortel Subaru of Rochester for all of their Subaru needs? Visit our dealership at 4211 West Henrietta Road in Rochester, New York and find out for yourself!

What Our Recent Customers Say

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1 week ago

I came to Van Bortel after a terrible experience at another Subaru dealership. Not only did they get me the absolute perfect car, they did it fast! That’s not easy. I felt respected throughout the...


2 months ago

VanBortel provides the best customer experience in the Rochester area hands down. Vince was super helpful with my online inquiries and everyone else I dealt with in the lease process were...


4 months ago

A Great and knowledgeable staff, both in sales {Ben Zahm} and finance (Andrew Pike} made out test drive and purchase a most pleasurable experience.


5 months ago

Always very helpful ,fast great people, answering any questions you have and going over your repairs with you


5 months ago

Fast professional service. Connie was great very pleasant to deal with. My experience has always been great I've recommend these great people to all my friends and friends and they have NEVER...


5 months ago

Friendly professional service in a clean and well organized environment. Prompt check in and honest estimated appointment duration for services performed.


6 months ago

I would never buy a car anywhere else, and of course, I want them to service it!


6 months ago

I am always impressed by the way I am handled and treated when I come to the dealership. I find the service to be polite, courteous and helpful.


6 months ago

Everyone was great! Service when expected, my service provider Ray Fiore, was efficient and professional. Loaner vehicle was nice as was Jeff, the man I returned it to. Brandy Miller, the cashier,...


7 months ago

My car needed routine maintenance plus some extras. I'd been on a long trip and the car was a disaster inside. I also broke my arm and couldn't clean it. Instead of a simple carwash, it was vacuumed,...


7 months ago

Had a dead battery event and they gave me an immediate appointment with a loaner. Car was tested and issue resolved that day. Staff was great to work with and very helpful.


7 months ago

They met my expectations and I’m a satisfied customer. They fixed all my tires on time.

Van Bortel Subaru of Rochester

4211 W Henrietta Rd.
Directions Rochester, NY 14623

  • Sales: 585-222-2277
  • Service: 585-222-2277
  • Parts: 585-222-2277

Showroom Hours

  • Monday 9:00AM-7:00PM
  • Tuesday 9:00AM-7:00PM
  • Wednesday 9:00AM-7:00PM
  • Thursday 9:00AM-7:00PM
  • Friday 9:00AM-6:00PM
  • Saturday 9:00AM-5:00PM
  • Sunday Closed

Service & Parts Hours

  • Monday 6:30AM-8:00PM
  • Tuesday 6:30AM-8:00PM
  • Wednesday 6:30AM-8:00PM
  • Thursday 6:30AM-8:00PM
  • Friday 6:30AM-8:00PM
  • Saturday 6:30AM-8:00PM
  • Sunday Closed