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Van Bortel Subaru of Rochester


There's a lot to love about building your own Subaru at Van Bortel. Choose your perfect Subaru model, style, color, features, and more. Begin your journey to love here.

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Great Selection of New Subaru & Used Cars in Rochester

Here at Van Bortel Subaru of Rochester, it is our mission to be the automotive home of drivers in the Rochester, NY area. We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

Speaking of new 2022-2023 Subaru models, you have your pick of our showroom. Whether the Subaru Forester is for you, or you're more interested in the new Subaru Outback or otherwise, we have a great selection for you to choose from. Also, our local dealership keeps a great stock of used cars, trucks, and SUVs in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Rochester.

Outback | Forester | Crosstrek | WRX | Legacy | BRZ | Impreza | Ascent


Flexible Financing at Van Bortel Subaru of Rochester

When it comes to financing, that's where our car loan and Subaru specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.

Quality Subaru Service and Parts in Rochester, NY

Van Bortel Subaru of Rochester is also by your side whenever you need any quality car service and repair work done in Rochester. What's more, our auto parts team would be happy to get you whatever you need to keep your Subaru vehicle on the road for many miles to come. Order genuine Subaru parts and schedule your next service appointment online today!

Get in Touch

  • Contact Our Sales Department: 585-222-2277
  • Monday9:00AM-7:00PM
  • Tuesday9:00AM-7:00PM
  • Wednesday9:00AM-7:00PM
  • Thursday9:00AM-7:00PM
  • Friday9:00AM-6:00PM
  • Saturday9:00AM-5:00PM
  • SundayClosed

Get Directions:

  1. Van Bortel Subaru of Rochester

    4211 W Henrietta Rd.
    Rochester, NY 14623

    • Sales: 585-222-2277
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