Welcome to

Van Bortel Subaru of Rochester

Sales appointments are encouraged to help us provide safer environments and better customer experiences as we follow health and safety guidelines. Thank you for trusting us to serve you.

Stress-Free Car-Shopping

Here at Van Bortel Subaru of Rochester, it is our mission to be the automotive home of drivers in the Rochester, NY area. We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

Speaking of new 2021 - 2022 Subaru models, you have your pick of our showroom. Whether the Subaru Forester is for you, or you're more interested in the new Subaru Outback or otherwise, we have a great selection for you to choose from. Also, our local dealership keeps a great stock of used cars, trucks, and SUVs in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Rochester.

Outback | Forester | Crosstrek | WRX | Legacy | BRZ | Impreza | Ascent

Want to Talk Auto Finance?

When it comes to financing, that's where our car loan and Subaru specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.

We Keep You Going

Van Bortel Subaru of Rochester is also by your side whenever you need any car service and repair work done in Rochester. What's more, our auto parts team would be happy to get you whatever you need to keep your Subaru vehicle on the road for many miles to come.

Get in Touch

  • Contact Our Sales Department: 585-222-2277
  • Monday9:00AM-7:00PM
  • Tuesday9:00AM-7:00PM
  • Wednesday9:00AM-7:00PM
  • Thursday9:00AM-7:00PM
  • Friday9:00AM-6:00PM
  • Saturday9:00AM-5:00PM
  • SundayClosed

Get Directions:

  1. Van Bortel Subaru of Rochester

    4211 W Henrietta Rd.
    Rochester, NY 14623

    • Sales: 585-222-2277
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