The 2019 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2019 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.

Environment

Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.

Education

It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts

Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.

Health

We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Van Bortel Subaru of Rochester dedicated locally to the Love Promise?

At Van Bortel Subaru, our Love Promise to the Rochester and Finger Lakes region can be seen in our proud support of meaningful causes through our partnerships with local organizations, charities, and nonprofits. We're grateful not only to be a part of our community, but to serve it as well.

Operation Freedom Ride
Adirondack Mountain Club - Genesee Valley Chapter
The Norman Howard School, The National Susan B. Anthony Museum & House
IACKids: It's About Caring for Kids, House of Mercy, Coffee Connection / Project Empower
Wilmot Cancer Center, Breast Cancer Coalition of Rochester

 Subaru Love Promise Heart

Love Promise Stories from Van Bortel Subaru of Rochester

Subaru and Van Bortel Subaru of Rochester believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Our Coffee Connection. Brewing a Better Tomorrow.  –  Joy B

Brewing a Better Tomorrow. One Cup, One Day, One Woman at a time. The Coffee Connection/Project Empower is honored to supply our excellent coffee to Van Bortel Subaru and all of the Van Bortel dealerships in the Rochester, NY area. There are many ways to empower women in recovery from addiction, trauma and incarceration and one way is to support the business that supports their program, providing them with employment training—and jobs! The Coffee Connection’s staff is made up of employees and interns, all of whom have a history from substance abuse. But that’s not all Kitty has done for us! She hosted us for a retreat at one of her dealerships and spent the day listening and encouraging our women. We have a beautiful logo that Kitty’s support translated into signage on our windows. Kitty produced a video for fundraising and continues to support us, taking a personal interest in women that are on their journey to self-sufficiency. As our women become the leaders that will carry our mission into the future, we know that Kitty will be our cheerleader and supporter.


Supporting people with food for the holidays.  –  Stephanie B

House of Mercy was delighted when we found out that employees of Van Bortel were eager to donate their holiday turkeys and hams to The House. This meant we could support more people in the community with fresh meat and food for the holidays. Catherine Mcauley, the founder of Sisters of Mercy says "No matter how small the gift, God gives the increase." We are eternally grateful to our friends at Van Bortel for giving so selflessly.


Thank you Van Bortel Subaru for all the love!  –  Meredith U

The Breast Cancer Coalition is thankful for once again being selected as the local charity to receive funds from Van Bortel Subaru’s annual “Share the Love” event. Kitty Van Bortel’s leadership and extraordinary philanthropy in the Rochester community, specifically her investment - both personally and through fundraising efforts – in the Coalition is a partnership we truly value. Recognized as the only non-profit organization positioned to help in the aftermath of a diagnosis, Van Bortel’s ongoing support enables the Coalition to continue being the full-scope, community-based resource, known in the region for the "what now?" following a diagnosis. Kitty is a beloved presence among us. Having twice served as Honorary Chair of our annual Breast Cancer Gala, the ARTrageous Affair, she has been the Presenting Sponsor of that event, as well as our Pink Ribbon Run & Walk, for the past two years. In a multitude of ways, Kitty and Van Bortel Subaru continue to support the Coalition’s programs and services, which are provided at no cost to those diagnosed with breast or gynecologic cancer in our region. She is a shining example of a local business person who “shares the love” while keeping it local, and we are truly appreciative for all she does for those we serve.


Thank you Kitty Van Bortel for caring!  –  Neil B

In 2012, It's About Caring for Kids, Inc "IACKids" was created to help local families in Rochester experiencing financial challenges due to their child's severe medical condition. In our first year, we had the privilege to sit down with Kitty Van Bortel to discuss our mission and the impact it would have on not only kids, but on parents in our community. We created IACKids to allow working moms and dads the ability to take unpaid medical leave from their jobs so that they could not only be by their sick child's side, but so that they could also give their other children the attention they required. IACKids pays for household and medical expenses during the unpaid leave so that parents do not have to focus on their bills but rather focus on their ill child. When Kitty learned about the work we were doing for local kids and especially their moms, she jumped in with open arms to support our mission. Since 2012, Van Bortel Subaru has been our largest donor and has allowed IACKids to take on many more new families that we would've had to reject without the company's help. She even helped us in the purchase of five new leased vehicles for five of our families in 2017 that had vehicles with over 100,000 miles on them. We wanted, as did Kitty, to have the families of these sick children to have reliable transportation to their many doctor and hospital visits. In 2019, IACKids named Kitty Van Bortel our Humanitarian of the Year for her incredible contributions to the families served by IACKids and we are so thankful for all that she does for our entire community. It truly takes a village to help those in need and Kitty / Van Bortel Subaru has stepped up for us year after year. We are so thankful and have the utmost admiration for this amazing philanthropist and her incredible caring heart.


Subaru helps save 30 dogs from hoarding situation  –  Carly H

On March 17, 2019 the founders of Operation Freedom Ride (a local dog/cat rescue group) drove a van full of 30 dogs rescued from a puppy mill hoarding situation in GA back to Rochester, NY. Van Bortel Subaru of Rochester sponsored this rescue transport by donating $500, which we are SO grateful for!! We look forward to our continuing partnership with such a caring and generous company. Thank you so much Van Bortel Subaru!


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