Thank you for trusting us to serve you.

December 13, 2021

We follow New York State Health and Safety Guidelines. In accordance with the State of New York, everyone is required to wear a face mask indoors, regardless of vaccination status.As always, sales support is also available online and by phone. Sales appointments are encouraged to help us provide safer environments and better customer experiences. To make an appointment for sales or service, please call 877-866-4078.

A Message from Kitty Van Bortel

At Van Bortel Subaru, taking care of our customers is at the center of everything we do. While we continue to navigate through this pandemic, I want you to know that nothing is more important than the health and safety of our customers, employees, and vendors.
Since the start of the COVID-19 pandemic, we have implemented extra precautionary measures that have been recommended by public health officials to help prevent the spread of illness. I want to share with you our commitment to health and safety including best practices and actions for safer environments in all of the Van Bortel dealerships.
Keeping Ourselves Healthy and Informed
We are committed to keeping our employees informed and educated in order to maintain the safest operating environment possible. We've taken steps to educate all dealership staff on ways to keep healthy and protect ourselves from COVID-19 as recommended by local, state, and national public health authorities.
Higher Standards for Maintaining Clean and Safe Environments
While we always strive to maintain the highest standards when it comes to cleaning and maintaining our dealerships, we've taken things further by enhancing our cleaning procedures in our facilities, our vehicles, and our customers' vehicles.
Our Commitment to Our Customers and Our Community
As the recommendations from our health authorities continue to evolve, we will continue to monitor and react accordingly while keeping the health and well-being of all people as our top priority. If you have questions, concerns, or special requests, please let us know.

Throughout such challenging times, I have been so inspired by our people and our customers. I appreciate all of the messages that many of you have shared praising our employees and our safety precautions, as well as those who have reached out to let us know you're excited to explore your next Subaru. Thank you for your continued support and I hope everyone remains healthy and safe.


Kitty Van Bortel

Sales Hours

  • Monday9:00AM-7:00PM
  • Tuesday9:00AM-7:00PM
  • Wednesday9:00AM-7:00PM
  • Thursday9:00AM-7:00PM
  • Friday9:00AM-6:00PM
  • Saturday9:00AM-5:00PM
  • SundayClosed

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  1. Van Bortel Subaru of Rochester

    4211 W Henrietta Rd.
    Rochester, NY 14623

    • Sales: 585-222-2277
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Get in Touch

  • Contact our Sales Department at: 585-222-2277
  • Monday9:00AM-7:00PM
  • Tuesday9:00AM-7:00PM
  • Wednesday9:00AM-7:00PM
  • Thursday9:00AM-7:00PM
  • Friday9:00AM-6:00PM
  • Saturday9:00AM-5:00PM
  • SundayClosed